Closer To Pain

Adapted from Seth Godin’s blog: The closer you are to the point of need, the more value you offer.   Pizza at the airport costs five times more than pizza on the way to the airport. Tax audit services in the middle of an SEC investigation cost triple what they cost...

Our Customers Know What They’re Doing

So I’m at a client of ours this morning talking about our value, and he made an interesting statement. “When you tell us that you will validate our design, what are we supposed to say?” he asked. “Thanks for telling us that we know what we’re doing?” All too often we...

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