by Chris Labatt-Simon | Aug 19, 2015 | Branding, Emotion, Strategy
We all believe that getting your message right will resonate with potential buyers, improve your brand’s positioning and increase your sales. By reading this article, you’ll have a better understanding of a valuable tool – emotional branding – to improve your...
by Chris Labatt-Simon | Aug 19, 2013 | Customer Satisfaction, Sales, Strategy
CxOs, Vice-Presidents and other senior management – those who have the opportunity to make the biggest impact on customer experience – are mostly tasked with managing the big picture. Unfortunately this leads to having little idea of daily customer...
by Chris Labatt-Simon | Sep 20, 2011 | Innovation, Risk, Strategy
Albert Einstein once said, “The definition of insanity is doing the same thing over and over again and expecting different results.” Why is it that so many businesses today are strictly focused on cost cutting as opposed to internal innovation? Please...
by Chris Labatt-Simon | Sep 1, 2011 | Emotion, Strategy
After having driven eight hours from Rockland County to Albany a few hours after Hurricane Irene smacked the region – a drive that normally takes two hours – I had the opportunity to reflect on the destruction and all of the rebuilding that will need to...
by Chris Labatt-Simon | Jun 30, 2011 | Innovation, Strategy
“I think there is a world market for maybe five computers.” – Thomas Watson, chairman of IBM, 1943 IBM was the market leader in technology throughout the years with their market status really only declining in the 1990’s. If IBM still only...
