by Chris Labatt-Simon | Aug 19, 2015 | Sales, Strategy
A friend said to me yesterday, “Your company has strong offerings, but they mean nothing unless people know you exist.” I proffer this same advice to my clients, but it really clicked personally when he repeated these words back to me. “What you...
by Chris Labatt-Simon | Aug 19, 2015 | Branding, Sales, Strategy
Company messages are critical. What should you be thinking about when creating...
by Chris Labatt-Simon | Aug 19, 2015 | SEO, Strategy
There are a billion articles and blogs on search engine optimization, but most of them target webmasters, digital marketers and technology people. I struggled with whether or not I should write yet another article on SEO – especially since it’s not my...
by Chris Labatt-Simon | Aug 19, 2015 | Leadership, SEO, Strategy
Wow. My last post about SEO from a CEO’s perspective must have struck a chord. I’ve never had such a wonderful response, so I’m guessing that looking at SEO from a CEO perspective must be of interest. With that in mind, I thought I’d focus this...
by Chris Labatt-Simon | Aug 19, 2015 | Strategy
This post is going to be short and simple. One of the most overused quotes on the Internet – maybe in general – is by Albert Einstein. “The definition of insanity is doing the same thing over and over again and expecting different results.”...
by Chris Labatt-Simon | Aug 19, 2015 | Innovation, Strategy
Newspapers and magazines always felt that when the Internet came around they could continue to survive on print editions. Wrong. Journalism lives, but the printed word on paper continues to decline as more and more periodicals move to an online-only approach. Trickle...
