by Chris Labatt-Simon | Aug 19, 2015 | Branding, Emotion, Strategy
We all believe that getting your message right will resonate with potential buyers, improve your brand’s positioning and increase your sales. By reading this article, you’ll have a better understanding of a valuable tool – emotional branding – to improve your...
by Chris Labatt-Simon | Sep 1, 2011 | Emotion, Strategy
After having driven eight hours from Rockland County to Albany a few hours after Hurricane Irene smacked the region – a drive that normally takes two hours – I had the opportunity to reflect on the destruction and all of the rebuilding that will need to...
by Chris Labatt-Simon | Aug 25, 2011 | Branding, Emotion
A number of years ago you couldn’t walk into your office with a Starbuck’s Coffee in hand without someone saying, “You went to Starbucks and didn’t tell me???” They didn’t say, “You bought a cup of coffee?” It was,...
